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The meaning of (RED)

By Laurie | July 29, 2007

Is anyone still up and reading? Has my rich anon sponsor dropped by to give me a pledge in the last 3 1/2 hours of the ‘thon? I didn’t think so, but I thought I’d ask.

Did everyone join (RED) today? Has anyone wondered why there are brackets around the words? From the website:

What’s the meaning of the parentheses or brackets? Well, we call them “the embrace.” Each company that becomes (RED) places its logo in this embrace and is then elevated to the power of red. Thus the name — (PRODUCT)RED.

You, the consumer, can take your purchase to the power of (RED) simply by upgrading your choice. Thus the proposition: (YOU)RED. Be embraced, take your own fine self to the power of (RED). What better way to become a good-looking samaritan?!

Topics: Blogathon 07 |

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